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www.vendingmarketwatch.com Published on January 31, 2017

Operators Leveraging PayRange Holiday Promotion Acquired New Users, Brought Back Infrequent Users And Increased Sales Overall

PORTLAND, OR (January 31, 2017) – Operators across 300 cities leveraged the PayRange mobile app to run a Holiday Sales promotion driving incremental usage during a month when sales typically slow down amidst holiday parties, cookies, and vacations.

PayRange not only has cashless capabilities, but also the ability to reach users with timed promotions. Participating operators offered users a 25¢ discount when purchasing from their machines. The offer was automatically removed when the user made four purchases, or on December 31, whichever came first. There was no cost to the operator to run the promotion, other than the cost of redeemed discounts.